Adobe has long dominated the market for professional graphics tools: Photoshop for editing images, Illustrator for drawing things like line art and logos, InDesign for laying out printed content, and the rest of its Creative Cloud suite of software for other tasks.
However, with 17 different applications in its suite, it’s a bit overkill for the everyday content creator just looking to post to YouTube or Instagram.
Aiming at content creators with little to no experience in the Adobe ecosystem, Creative Cloud Express is designed to be a two-tier service—free and paid.
At first glance, Adobe Creative Cloud Express appears to be a competitor to Canva, an online creation tool that also works in any browser, iPhone, and iPad. Creative Cloud Express might be more appealing to users with its integration of Adobe Fonts and Adobe Stock, offering more professional typography and photography choices compared to Canva. Creative Cloud Express Users can also share logos, fonts, and brand elements with team members through Creative Cloud Libraries, making collaboration easy.
Creative Cloud Express will make it easy for people to work with existing templates rather than simply starting with a blank page. And Adobe has done work to make powerful but intimidating features of its existing software, like managing layers and removing backgrounds in Photoshop, easier to use with just a few clicks required, Belsky says. The company encouraged designers to come up with a new “design language” for the features targeting a broader audience, rather than professionals who are used to existing methods, and watched users as they tried out early versions of the software, he says.
Creative Cloud Express will be available as a web-based interface, or via mobile app for Android and iOS. The apps are available through the Microsoft Store, Google Play, and Apple App Store.